The Pizza Cupcake is growing into something bigger. As Incredifulls, the company is expanding its vision and building a better-for-you platform that takes the foods people grew up loving and reimagines them for how families in North America eat today. It is also adding PB&J Cups this autumn to its growing platform of frozen handheld products.
Powering the portfolio is Incredifulls’ proprietary chef-crafted brioche-sourdough crust, bringing bakery-quality texture and high-quality, wholesome ingredients to familiar favorites in a convenient frozen format.
“Our objective has never been to build one successful product,” said Michelle Jimenez-Meggiato, co-founder of the Brooklyn, New York-based company. “We’re building a platform that allows us to continually reimagine the foods that families have always loved.”
Currently, the Incredifulls range includes:
• The Pizza Cupcake, the company’s breakout product that reimagined pizza in an entirely new shape, wrapped in its signature chef-crafted dough.
• Breakfast Cups, featuring cage-free scrambled eggs, real cheddar cheese, cream cheese and everything seasoning pack eight grams of protein per cup.
• PB&J Cups, the company’s newest innovation, reimagining one of America’s most iconic comfort foods
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Together, the portfolio showcases a platform designed to reinvent familiar favorites across dayparts and occasions – combining nostalgia, chef-crafted quality and convenience.
Incredifulls is backed by notable early investors including Lori Greiner, Caleb Followill of Kings of Leon, Kevin Pollak, Andy Mendelsohn, Lily Aldridge, Neal Batra, Zack Bia, and John Terzian.
