TOMRA Sorting Food has debuted a Russian language website, www.tomra.com/ru, designed to provide a useful online resource for customers and potential clients across the Russian Federation. This new presence on the Internet, which further demonstrates the importance of the region to the company’s global business strategy, has been specifically customized for the requirements of Russia’s industrial food sorting sector.
Björn Weyts, the Leuven, Belgium-based marketing manager for TOMRA Sorting Food, commented: “The launch of the site provides a valuable update to the wide range of international resources that we offer, as well as highlighting our ongoing commitment to servicing customers across the world and our continuous focus on innovation.”
Meanwhile, the company has also unveiled an easily accessible video platform. Hosting over 200 videos, it allows users to browse, share and embed videos produced by the company.
“Its functionality provides users with the option to be notified when new content is added to the platform, as well as being able to pick and choose topics that are of a particular interest, ensuring that they receive relevant and up-to-date information,” said Björn.
About the Company
TOMRA Sorting Food designs and manufactures high-performance optical sorters, graders, peeling and process analytics systems for potato products, vegetables, frozen and dried fruits, meat, seafood, nuts, seeds and other products. The machines ensure optimal quality and yield, resulting in increased productivity, throughput and an effective use of resources.
The company is a business unit of Asker, Norway-headquartered TOMRA Systems ASA, which is listed on the Oslo Stock Exchange. Founded in 1972, it provides reverse vending and material recovery collection equipment as well as sorting solutions for the food, recycling and mining industries. TOMRA ranks as one of the most advanced suppliers of sensor-based sorting technology in the world, having installed approximately 87,000 systems globally.