Tyson Foods has teamed up with Instant Brands Inc., maker of the popular Instant Pot multicooker, to create Tyson Instant Pot Kits. Designed to cook in 20 minutes, the fully prepped kits have everything needed for a home meal, including antibiotics-free chicken, premium long-grain rice and sauces.
The products were designed to help Instant Pot users who want new ways to use their multicooker to make meals fast. The Tyson Instant Pot Kits come in three culinary-inspired and on-trend varieties: Hatch Green Chile Chicken Casserole, Cajun Style Chicken and Rice, and Teriyaki Chicken and Rice.
Meal kits, which generated an estimated $3.1 billion in the sales United Stated during 2018 according to Packaged Facts data, are intended to make decision-making easier when it comes to mealtime. Yet, more than half of Americans say their biggest obstacle to deciding to eat at home is being strapped for time.
“We know lack of time is one of the biggest reasons people go to a restaurant or order out, which was the inspiration behind creating our fully-prepped meal kits,” said Steve Silzer, marketing director for the Tyson brand. “By combining our expertise in chicken, with Instant Pot’s credibility in cookware, we’re able to bring a meal to the table that’s culinary-inspired, stress-free and fast.”
Now rolling out to select locations, the kits will be available at retail stores nationally this spring. They each deliver three to four servings and cook in 20 minutes, addressing the need to prepare a delicious dinner quickly. After all, according to a Mintel survey, half of all home cooks prefer dinner take less than half an hour to prepare, with 15–29 minutes being the ideal cook time.
Instant Pot ‘Fandemonium’ Continues to Grow
The Instant Pot’s multiple conveniences make it the #1 selling multi-cooker in America, further solidifying its position as one of the most important items to have in the kitchen for easy meals.
“Our devoted Instant Pot community of home cooks and food lovers are always looking for new delicious meal inspiration that can be made simply,” said Dr. Robert Wang, founder and chief innovation officer of Instant Brands Inc. “The new Tyson Instant Pot Kits answer this need, ultimately simplifying tasty home cooking and giving people more time back to enjoy meals with family and friends.”
Founded in the 1930s by John W. Tyson, who moved his family to Arkansas and began delivering farm-raised chickens from his truck, Tyson Foods evolved to become the biggest meat marketer in the United States with sales of beef, pork, chicken and prepared foods topping $42 billion worldwide. It employs more than 141,000 people globally. Among the company’s value-added frozen product brands are Tyson Naturals Chicken, Grilled & Ready Chicken, Any’tizers Snacks, Tyson Chicken Nuggets and Crispy Strips.
New Coalition Pushes Sustainable Protein at Davos
On January 21 the Springdale, Arkansas-headquartered company announced formation of the Coalition for Global Protein, a multi-stakeholder initiative to advance the future of sustainable protein.
To mark the launch of the Coalition, its convened leaders from all branches of the global protein industry as well as academia, non-governmental organizations and financial institutions this week at Davos, Switzerland, alongside the 50th World Economic Forum Annual Meeting. The goal was to unite stakeholders across the food and agriculture sector to identify and implement new and creative solutions to sustainably feed the world’s growing population.
“Efforts to make the production of high-protein foods more sustainable must continue,” said Dr. Lawrence Haddad, executive director of Global Alliance for Improved Nutrition. “These foods, many from animal sources, are vital for the healthy growth of young children, especially those who already have poor quality diets. So, it is vital that their production can be undertaken in a way that respects planetary environmental boundaries. This Coalition promises to be a valuable addition to our collective efforts to square this circle.”
“As one of the world’s largest food companies, we want to help ensure the responsible production of affordable, nutritious food for generations to come,” said Noel White, chief executive officer of Tyson Foods. “We’re introducing this Coalition because we know that we cannot achieve this alone. Collective commitment and immediate action are needed to deliver the greatest impact on the future of sustainable food production.”