Tyson Foods continues to hit the football field running. Coming off the heels of its popular Razorback Nuggets, the Springdale, Arkansas-headquartered company kicked off Dallas Cowboys Nuggets on November 20. Shaped like the iconic star that symbolizes the storied National Football League team in America, these chicken nuggets are positioned to deliver consumers a game-day protein boost – in the stadium and at home.
Dallas Cowboys Nuggets can be purchased in select supermarkets and club stores, and at AT&T Stadium during Cowboys’ home games. Every purchase will net the Salvation Army charitable organization a $1 donation from Tyson throughout the Thanksgiving holiday season, up to $100,000.
“We’re getting into the game this holiday season and we’re eager to give fans an opportunity to show their Cowboys spirit with new Tyson Dallas Cowboys Nuggets,” said Donnie King, president and chief executive officer. “Tyson Foods is thrilled to partner with the iconic Dallas Cowboys and give back to the fans and community with support for the Salvation Army.”
Team Tyson and the Dallas Cowboys have enjoyed a long-standing relationship as two family-owned brands. Jerry Jones, the Cowboys’ owner, president and general manager, and the late Don Tyson formed a close friendship of mutual respect and admiration, and the launch of this partnership is meaningful to both families.
“It is an honor to be partners with industry leaders like Tyson Foods, and we have so much respect and appreciation for the way the Tyson family has delivered decades of excellence,” said Jones. “Everyone knows that good food and football go hand in hand, so we hope the Tyson Dallas Cowboys Nuggets find a place on game-day menus across the region. Being able to now offer our fans another way to fuel their fandom, while also benefiting the Salvation Army, is a winning play for all of us.”
Distributed in frozen form, the tasty, all-white chicken meat Dallas Cowboys Nuggets provide a solid source of protein, at 11 grams per serving. Fully cooked and ready to serve within ten minutes of post-freezer preparation, they join the collection of Tyson Foods nuggets that includes Dino, Spooky and Razorback Nuggets.
