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‘Ugly’ Casserole Sweaters Warm Up Green Giant Holiday Side Dish Push

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Green Giant, the iconic brand synonymous with high-quality frozen vegetables in the United States, has launched a campaign that has it reimagining popular Thanksgiving side dishes – green bean and corn casseroles – as bold, so-called “ugly” or gaudy holiday sweaters. 

The promotion includes a sweepstakes to give away hundreds of free, limited-edition casserole-themed knit sweaters ahead of the November 25 Thanksgiving feast. The holiday campaign will simultaneously support the efforts of the No Kid Hungry charity to end child hunger.

Through November 17, consumers can enter to win a free Thanksgiving sweater promoting the Parsippany, New Jersey-headquartered B&G Foods’ Green Giant brand. No purchase is necessary.

“Green Giant vegetables have been a staple casserole ingredient in American households for generations, and this Thanksgiving we wanted to bring the beloved veggie side dishes to center stage,” said Jordan Greenberg, executive vice president and chief commercial officer at B&G Foods. “We are quite literally giving Americans the opportunity to wear their love of all things casserole on their sleeves, and using this timely, together-at-the-table moment to support the important work being done by No Kid Hungry.”

Starting November 18 through November 25, vegetable casserole or Thanksgiving table scenes shared by consumers on social media through Thanksgiving using #PasstheCasserole and tagging @GreenGiant will result in a $1 donation by the Green Giant brand to No Kid Hungry with a minimum total donation of $25,000 and a maximum total donation of $50,000. To learn more about No Kid Hungry, visit nokidhungry.org.