Veggies Made Great has entered the frozen breakfast aisle in USA grocery stores with the launch of Fruit Pockets, a new category expansion that brings the Piscataway, New Jersey-based company’s innovation to the classic breakfast pastry sector.
Available in Strawberry and Apple flavors, Fruit Pockets feature a crust made with butternut squash as the primary ingredient. Each pocket is filled with real fruit and paired with a customizable icing made with cauliflower as the first ingredient.
Designed for consumers who want both comfort and better-for-you choices, the product taps into the growing demand for familiar formats with a modern, nutritious upgrade.
“This is a huge moment for Veggies Made Great,” said Julia Hecht, chief marketing officer. “We’re incredibly proud of the innovation behind our crust and icing, which allows us to deliver a delicious experience while staying true to our mission of putting vegetables first – even in places consumers wouldn’t expect, like a breakfast pastry.”
Fruit Pockets are baked, not fried, and made with a clean ingredient profile that includes no artificial flavors, preservatives, or synthetic colors, and no high fructose corn syrup. The handheld format offers a convenient, ready-in-minutes option for breakfast or anytime snacking.
Fruit Pockets have a suggested retail price of $5.99 per six-count box and are rolling out nationwide at select Target stores, HyVee, Giant Food, The Giant Company, Stop & Shop, Wakefern and Harris Teeter.
