Trade Associations, Shows & Conferences

Veggies Made Great Frittata Takes Sofi Award in Breakfast Foods Group

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Veggies Made Great Mushroom & 3 Cheese Egg White Frittatas has won the new product award in the Breakfast Foods Category as part of the Specialty Food Association’s (SFA) 2020 Sofi Awards, a top honor in the $158 billion specialty food industry.

The frozen food brand offering from Rahway, New Jersey, USA-based New Classic Cooking LLC was one of 148 winners selected by a panel of specialty food experts from nearly 2,000 entries across 39 product categories. Products are judged on taste, including flavor, appearance, texture and aroma, ingredient quality and innovation. All tastings are blind. This year, for the first time, Sofi judging was held at the Rutgers Food Innovation Center following strict safety guidelines put in effect to guard against Covid-19.

“We are honored that Veggies Made Great has won a New Product Award,” said CEO Elliot Huss. “As a brand that brings new and exciting products to the market, we are always looking for ways to know that our product is loved. This is one of the ultimate stamps of approval and we’re very grateful.”

The Mushroom & 3 Cheese Egg White Frittatas recipe features a blend of mushrooms, potatoes, cauliflower, kale and cage free eggs. With four grams of protein and only 80 calories, it is promoted as “a great option for breakfast on the go.”

“It’s a privilege to continue the Sofi Award tradition of recognizing extraordinary products and the people behind them,” said SFA Interim President Bill Lynch. “Having great news to celebrate is revitalizing for all of us in this pandemic year. The Sofi finalists represent our dynamic industry – exciting consumers and expanding retail offerings around the world.”

Mushroom & 3 Cheese Egg White Frittata, distributed in 1.13 kg boxes that contain 20 individually wrapped units, as well as in smaller six-pack boxes, are available at leading retail outlets and wholesale club stores in the United States, including Walmart, Costco, Kroger, Publix, Stop & Shop, Giant, Target, Meijer, HEB, Ralph’s and ShopRite.