We Store Frozen on June 9 announced a major milestone in its expansion into the frozen fruits and vegetables sector. The Houston, Texas-based cold storage and logistics company has finalized a $15 million, three-year agreement with H-E-B and Walmart retailers in the United States. The deal covers over 7,000 pallet positions dedicated to frozen produce storage and distribution.
“Since our roots run deep in Texas, we are excited to expand our relationship with the number one Texas grocery retailer, H-E-B,” said CEO Omri Shafran. “This partnership represents our continued commitment to innovation, service excellence, and supporting the growing needs of leading retailers like H-E-B and Walmart.”
Dima Menin, president of We Store Frozen, added: “We are managing thousands of SKUs and over 200 types of food products. The ability to keep everything in-house, right here in Texas, will provide much more variety and better options for the citizens of Texas.”
In addition to storage services, We Store Frozen is expanding its frozen transportation capabilities as part of this agreement. The company will provide end-to-end transportation between the processing facilities and its cold storage centers, ensuring temperature-controlled integrity and seamless logistics for both H-E-B and Walmart.
In response to the fast-growing demand for cold storage and frozen food imports from Mexico, We Store Frozen has broken ground on a new $40 million facility in Laredo, Texas, strategically located near the US–Mexico border. The 180,000 square foot campus will include 100,000 square feet of frozen storage, designed to handle high-volume importation and distribution of frozen fruits, vegetables, and proteins from Mexico and Latin America. This project is a key part of We Store Frozen’s strategy to become the premier cross-border cold chain provider in North America.
This deal and facility expansion come as the company experiences record growth and prepares for further national and international scale.
