Trade Associations, Shows & Conferences

Weis Markets COO to Address NFRA Executive Conference

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The National Frozen & Refrigerated Foods Association (NFRA) in the United States will hold its 27th Executive Conference April 8-10 at the Tempe Mission Palms Hotel & Conference Center in Tempe, Arizona. The annual event promises to provide the latest information on consumer and industry trends and will feature a retail presentation by Kurt Schertle, chief operating officer of Sunbury, Pennsylvania-headquartered Weis Markets.

Kurt SchertleKurt SchertleThe conference will open at 12 PM on April 8, with delegates invited to participate in either the Greater Penguin Open Golf Tournament or the NFRA Fishing Tournament. And evening welcome reception will follow. Interactive speaker presentations, as well as another networking reception, are set for April 9. On April 10 the conference will conclude after breakfast and a final informational session.

The retailer keynote speech by Schertle will kick off the April 9 sessions, followed by Jackie Lewis of Cleveland Research Company discussing the US retail landscape. Zach Kahn of Google will share how the CPG industry is excelling in digital marketing. Chris von der Linden of IRI will look at frozen and refrigerated purchase drivers by generation. Lynn Dornblaser of Mintel will discuss global food and drink trends. Dr. John Stanton of St. Joseph’s University will look at generational differences in the workplace, and Ken Harris of Cadent Consulting Group will examine the next wave of commerce including block chain, click and collect and last mile logistics.

The conference is limited to 150 attendees in order to guarantee an informal atmosphere that encourages group discussion and more personal interaction. Registration information is available by visiting

About the Organizer

Headquartered in Harrisburg, Pennsylvania, the NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry in the United States. It is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, as well as educational outreach programs. The organization’s annual National Frozen & Refrigerated Foods Convention is held each October.