Mixmi Frozen Yogurt has announced its transformation into Wild About Mixmi Froyo. With vibrant new packaging and the return of its customer-favorite 4-cup pack, the product line is now reformulated with 100% natural ingredients, free from GMOs and artificial sweeteners.
Originally launched as a nutritious dessert option for children, over 7 million youngsters have enjoyed the treat through school programs in the United States. However, lockdowns during the Covid-19 pandemic prompted a strategic pivot, expanding distribution to retail channels. The brand is part of Southlake, Texas-based Rä Foods’ portfolio.
As gut health becomes widely recognized as essential to one’s overall well being, consumers are turning to diets that support a healthy microbiome, and while many probiotic-rich snacks compromise taste for quality, Wild About Mixmi Froyo proves that health and indulgence can coexist in perfect harmony.
“We’ve cracked the code on making healthy irresistible,” said Stephanie Browder, vice president of marketing. “Our Froyo is the ultimate treat parents can feel great about sharing with their families – and enjoy for themselves. We aim to offer a sweet treat for those who seek out high quality, health-conscious snacks that don’t compromise on great taste.”
Behind the Science
The revamped Wild About Mixmi Froyo products have been reformulated to be 100% natural, truly fermented, and enriched with high quality probiotics. This innovative approach is designed to support the entire microbiome by improving gut health, enhancing digestion, and strengthening immune function.
The BB12 probiotic strain has been shown to increase beneficial gut bacteria and improve digestive regularity. Combined with prebiotic fiber, this formula can reduce inflammation markers and enhance overall immunity.
The gut also communicates directly with the brain through the gut-brain axis, influencing mood, cognition, and overall mental health. With approximately 70% of the immune system residing in the gut, a healthy microbiome is crucial for boosting immunity and preventing disease.
These efforts are led by Susan Harlander, PhD, a food industry veteran with over 30 years of experience.
“We’re not just making frozen yogurt; we’re revolutionizing how people think about treats by balancing health with taste, said Dr. Harlander. “Our products promote a healthy microbiome, making them essential for training immune cells, preventing infections, and reducing the risk of autoimmune diseases.”
Based on extensive consumer and market testing, the revitalized Wild About Mixmi Froyo brand now offers an array of frozen treats in eye-catching, vibrant packaging. Each box contains four 4-fl oz, 90-calorie cups. Four flavors are available: Mango Mania, Ultimate Chocolate, Totally Vanilla and Orange Dream.
