Trade Associations, Shows & Conferences

World of Private Label International Trade Show Set for RAI Amsterdam

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More than 2,950 exhibitors from over 73 countries will fill over 43,500 square meters of exhibit space at PLMA’s 2024 World of Private Label International Trade Show, May 28 and 29 at the RAI Amsterdam Convention Centre. The show floor will span 14 halls, including nine for food, and frozen products will be in high profile as always.

“Our high-impact global event provides a dynamic two-day platform for more than 28,000 private label professionals from 120 countries to connect, source and grow,” said PLMA President Peggy Davies. “The innovation unveiled for food and non-food products and packaging on the show floor and in Idea Supermarket will strengthen the already booming private label industry.”

Among the product trends on show floor available to check out will be:

Sustainable Claims – 39% or 1,150+ exhibitors

Dietary Needs – 31% or 900+ exhibitors

Vegan, Plant-Based & Vegetarian – 22% or 650+ exhibitors

Organic – 26% or 750+ exhibitors

A popular part of the trade show is the innovation and new product development area known as the Idea Supermarket. This section features private label ranges from 64 supermarkets, hypermarkets, discounters, specialty stores and drugstores around the world. Also in this area is the New Product Expo, which will feature more than 500 new products developed by exhibitors. Plus, there will be a display of winning products from retailers that won a 2024 International PLMA Salute to Excellence Award for private label innovation.

The pre-show seminar program on Monday, May 27, will include workshops led by industry experts on relevant topics. Participation in the seminars and workshops is free to all registered retailers, exhibitors, visitors and industry professionals. Among the many seminars featured are:

Private Labels: Transformation for Growth

Speaker: Ananda Roy, SVP Thought Leadership Europe, Circana

Top Global Consumer Trends Report 2024
Speaker: Ana Tique, Client and Insight Consultant, Euromonitor

Retailer Insight: PICNIC
An insight look in Europe’s fastest growing and trendsetting online supermarket
Speakers: Vibeke van der Bilt, Business Lead Private Label, and Fleur Randag, Business Lead Private Label, Picnic

COOP Italia- “Coop and its Revolutionary Approach to Private Label”

Learn about its dynamic exploration of real-world success, grounded in practical insights as one of the largest established retailers in Italy.
Speaker: Paolo Bonsignore, COO, Coop Italian Food

During the pre-show seminar program, the winners of 2024 International PLMA Salute to Excellence Awards will be announced.

Additional information is available by visiting the Private Label Manufacturers Association International Council’s website: