In celebration of National Frozen Food Month in the United States, the Harrisburg, Pennsylvania-headquartered National Frozen & Refrigerated Foods Association [NFRA] has released results from its latest Atomik survey. Tapping into shopping and meal preparation habits, the survey found overwhelming support when it comes to the importance of having frozen foods on hand for convenience, affordability, and contribution to healthy meals.
Key findings highlighting the advantages of frozen food include:
• Convenience and Inspiration: Nearly all respondents (99%) find inspiration for dinner in the frozen aisle, while an overwhelming 83% agree that frozen food makes meal planning easier.
• Budget-Friendly Benefits: Almost two-thirds of adults (64%) say frozen foods help them combat rising grocery costs, making them a valuable tool for cost-conscious consumers.
• Healthy Options: More than three in five adults (61%) believe frozen options contribute to a nourishing breakfast, and nearly four in five parents (79%) agree.
Parents find frozen food to be an especially valuable tool for navigating both meal planning and rising grocery costs. A significant portion (76%) of moms and dads surveyed agree that frozen food helps them stretch their budgets, a higher percentage than adults without children at home.
“For families facing rising food costs, frozen meals offer a budget-friendly solution,” said Tricia Greyshock, president and chief executive officer of NFRA. “The ability to stock your freezer with healthy and convenient meals at an affordable price, while reducing food waste, is a plus in today’s economy.”
