Wild Alaskan Pollock Fish Bites are now on the menu at 7-Eleven convenience stores across the USA. The limited-time offering includes five bite-sized morsels of herb panko-crusted filets served on a skewer with a side of tartar sauce for dipping.
Created for customers seeking meat alternatives during the Christian calendar’s 40-day Lenten period that ends on April 3, the Fish Bites will be available at participating outlets while supplies last. During that time customers can take advantage of the Fish Fridays deal, where five Fish Bites are priced at $3 for 7Rewards loyalty program participants.
Last year, 7-Eleven worked with the Association of Genuine Alaska Pollock Producers (GAPP) to introduce a taste fish sandwich made with wild caught-caught pollock, which proved to be one of the most popular hot foods introduced in 2020. Building on that success, the retailer and GAPP created a product that has the same flavor but comes in differentiated, bite-sized portions.
“We got such great reviews on the Alaskan Pollock sandwich that we knew we had to bring back a seasonal fish option for our customers in 2021,” said Anjuli Wilkie, 7-Eleven’s senior category manager for hot food. “Because we’re all about convenience and offering delicious, easy-to-eat food, Fish Bites is the perfect grab-and-go option.”
And to make Fridays even sweeter, for every large Big Gulp fountain drink, Slurpee drink or cup of coffee purchased at participating stores each Friday through April 23, 7–Eleven will help provide a meal to Feeding America member food banks.
Headquartered in Irving, Texas, the chain operates, franchises and/or licenses more than 71,800 retail stores in 17 countries, including 12,000 in North America. Its expanding food takeout menu includes sandwiches, pizza, chicken wings and mini beef tacos, salads, side dishes, cut fruit and protein boxes.
