The Carl’s Jr. fast food chain has launched the Queso Crunch Burger, continuing its partnership with social media personality and entrepreneur Alix Earle, and featuring a cameo appearance by pop culture celebrity Paris Hilton, the brand’s original star from its early 2000s promotion campaigns.
Available through September 2 at participating restaurants across the USA, the burger features a 100% all-beef patty, charbroiled over an open flame, smothered in melted queso, topped with pepper jack cheese, pico de gallo salsa and Earle’s favorite chip – seasoned crunchy tortilla strips – all served on a toasted bun.
“Our guests seek out indulgent menu items and we are known for creative burgers and innovative flavors. Living up to guest expectations, we combined warm, creamy queso with our delicious, charbroiled burger patty for the perfect pairing,” said Paz Romero, vice president of brand marketing at Franklin, Tennessee-headquartered Carl’s Jr. “The Queso Crunch Burger is so much more than a burger; it’s a celebration of bold, craveable flavors with a fun twist. We’re thrilled to once again partner with Alix Earle – who fans and followers know loves an indulgent treat.”
In promoting the Queso Crunch Burger, Carl’s Jr. has kicked off the Kay So? campaign with a commercial spot featuring Earle and Hilton.
The launch of the Queso Crunch Burger is a continuation of Earle’s successful collaboration with the QSR operator, which began in February of this year with the Carl’s Jr. Hangover Day Burger. Her partnership continued with Club Carl’s, an exclusive one-night only ultimate after-hours party and social content creation experience for the launch of the late-night offering, Build Your Own Bag (BYOB).
In addition to the Queso Crunch Burger, Carl’s Jr. is introducing a lineup of frozen beverages, including the Frozen Strawberry Lemonade and the Frozen Blue Sourberry. The icy, thirst-quenching drinks complement the indulgent Queso Crunch Burger.
