Yogurtland, the Farmers Branch, Texas-headquartered self-serve frozen yogurt chain, is collaborating with singer-songwriter, record producer, and multi-platinum artist JVKE (Jacob Lawson ) to introduce a limited-time “this is what red velvet tastes like” flavor that is available through October 19 at participating outlets in the United States.
Served with an exclusive branded spoon in a red cup, topped with JVKE’s Sound Bites (pink & green music note gummies) and JVKE’s Beat Drops (mini chocolate chips), this rich, velvety treat is a sweet nod to the artist’s signature style and devoted fan base.
“At Yogurtland, we enjoy crafting flavors that really connect with our guests, and teaming up with JVKE (pictured below) was such a fun way to blend music and dessert together,” said Melissa Luna, the company’s senior field marketing manager. “Just as JVKE connects with fans through his passion for music, we connect with our guests with flavors that spark delicious memories. ‘This is what red velvet tastes like’ embodies the vibrant, indulgent flavor of red velvet while celebrating JVKE’s hit music.”
In addition to the limited-time flavor and to coincide with Yogurtland’s annual National Spoon Day on October 7, customers can collect a free Midnight Plum Giant Spoon for every $12 minimum in-store purchase while supplies last.
The chain, which has more than 220 locations across the USA and internationally, offers over 200 handcrafted flavors made with natural ingredients.
