Nomad Foods reiterated its 2025 guidance on September 3, announced plans to deliver accelerated efficiency savings from 2026 to 2028 and established new medium-term financial targets ahead of its presentation at Barclays Global Consumer Staples Conference.
The Woking, England-headquartered frozen food company’s portfolio of iconic brands, which includes Birds Eye, Findus, Goodfella’s iglo, Ledo, Frikom and others, continues to expect full year organic revenue to be flat to -2% year-on-year, full year Adjusted EBITDA of -3% to -7% year-on-year and Adjusted EPS to be in a range of €1.64 to €1.76. Furthermore, fiscal 2025 Adjusted free cash flow conversion guidance remains 90% or greater.
Nomad Foods has established an efficiency program designed to generate €200 million of operational savings over the fiscal 2026 to 2028 time frame. Savings are expected to be broad-based with a new Procurement Transformational Program (PtP) expected to be the largest contributor. Next to that the company is taking action to improve its manufacturing network utilization, reduce logistics costs and unlock overhead efficiencies. Its management believes the anticipated savings will allow it to fund targeted reinvestments, mitigate inflation where needed and achieve its Adjusted EBITDA growth goals.
New Medium-Term Targets
Over the full 2026 to 2028 time frame the company is committing to a dependable bottom-line growth goal and healthy free-cash-flow generation. It is targeting compound annual Adjusted EBITDA growth of 1-3% over the aggregate period and expects to generate Free-Cash-Flow growth of approximately 15% from 2026-2028 versus 2023-2025. The Free-Cash-Flow improvement is expected to come from lower exceptional cash expenses, continued stringent working capital management and EBITDA growth. While not guiding to specific revenue targets, the company aims to grow organic sales in-line with the European frozen food category which, per Global Data, has historically grown sales in a low-single-digit range.
Commercial Plan Updates
The company unveiled numerous marketing and advertising initiatives during its presentation at the conference. Key highlights include a new multi-media Masterbrand campaign in the United Kingdom and Ireland that reinforces the nutrition and taste credentials of its Birds Eye brand while delivering recipe inspiration for its core hero products like fish fingers, peas, chicken dippers and potatoes. Management expects to extend the campaign more broadly throughout Europe in 2026.
Innovation and renovation also remain critical components of Nomad’s Commercial Flywheel and the company is highlighting a number of new products including the upcoming Get Real protein meal bowl launch (products pictured above), the recent McDonald’s Veggie Nugget restaurant launch in the Nordic region, and a wide range of chicken launches including the introduction of the new Chicken Station sub-brand in Italy, new Chicken Fries behind the Chicken Shop sub-brand in the UK, and new products that expand its Chicken Stripes range in Germany.
Management Comments
Stéfan Descheemaeker, Nomad Foods’ chief executive officer, stated: “While we have faced challenges in 2025, we are proud to have successfully stabilized market share, demonstrating that our Commercial Flywheel is working. We have numerous initiatives under way to drive profitable sales growth for the remainder of 2025 and into 2026. I’m excited about the new and impactful Masterbrand campaign that we will be launching in the fall. It will be accompanied by a wide range of innovation and renovation initiatives to support our brands and further advance the number of core must win battles where we achieve measured superiority among consumers.”
Ruben Baldew, Nomad Food’s chief financial officer, added, “Our sales and marketing teams are developing strong commercial plans and we are taking additional steps to increase our ability to deliver consistent and predictable bottom line growth. Today we are unveiling a new efficiency program that will help us mitigate inflation, fund investments and drive Adjusted EBITDA growth. We are also aiming to reduce exceptional expenses and thereby improve free cash flow to enhance our ability to pursue strategic actions or return cash to shareholders. And, as reflected by our new medium term EBITDA growth target, we are intent to set realistic goals that investors can depend on us achieving.”
