Gearing up for the Anuga trade fair which will kick off on October 4 in Germany, Binggrae, one of Korea’s leading food companies, is preparing to showcase innovative ice cream and frozen novelty lines. Among products in the spotlight at Stand C016 in Hall 5.2 will be its Samanco fish-shaped ice cream sandwich made with a crisp wafer shell, filled with vanilla ice cream and sweet red bean syrup.
Also in high profile will be Melona Ice Bars and Banana Flavored Milk Yoplait, the first spoonable yogurt in Korea introduced through a technical partnership with Sodima.
Anuga is regarded as one of the world’s top food exhibitions, alongside SIAL Paris and FOODEX Japan. This year’s edition in Cologne will be the largest ever, bringing together more than 8,000 companies from over 100 countries. Korea has been selected as the official partner country, with Binggrae participating as part of the K-Food Pavilion.
Binggrae has been accelerating its European expansion since 2023, exporting Melona products primarily to Germany, the UK, France and the Netherlands. The brand has achieved strong sales growth through listings in major Asian retail chains including Tang Frères (France), Go Asia (Germany), Amazing Oriental (Netherlands), and Oseyo (UK), as well as mainstream outlets like Alber Hejin in the Netherlands, Netto in Germany and Carrefour in Poland.
