Natural Grocers, the Lakewood, Colorado, USA-headquartered organic and natural grocery retailer, has broadened its own label line with five new frozen fruit and smoothie products. Now available exclusively at the chain’s stores nationwide are USDA-certified organic Sunshine Smoothie, Super Boost Smoothie and Tropical Fruit blends, Sliced Bananas and Sliced Peaches – each priced at $2.99 per 10 oz pack.
“Our private label brand frozen fruit is everything customers love about our produce department – high-quality, organic, flavorful and perfectly suited for today’s lifestyles,” said Raquel Isely, the company’s vice president of marketing. “From bright, tangy berries to smooth, creamy mangoes and nutrient-packed greens in the smoothie blends, these products bring summertime anytime convenience to busy households.”
Whether blended, baked, simmered or sprinkled on top, fruit plays an important role in delivering dietary fiber, antioxidants, vitamins, and natural sweetness without compromise. Natural Grocers’ new frozen fruit varieties boast clean, simple ingredients with no added sugar and devoid of fillers.
Since its launch in 2016, the Natural Grocers brand product line has grown to more than 900 SKUs stocked at 168 stores in 21 states.
