The Private Label Manufacturers Association (PLMA) has hired Jennifer Linke as its association relations vice president, a newly created executive leadership position. In this role, she will lead the New York City-headquartered organization’s member and retailer engagement, marketing, communications, programs and events activities, with a focus on strengthening industry collaboration and expanding year-round value for members.
Linke brings more than 25 years of private brand and retail experience to the job. Most recently, she served as vice president of procurement at Union Supply Group, a division of Aramark, where she led supplier relationships, procurement, sourcing and private brand development, following her role as vice president of retail at Aramark. She previously held senior leadership positions in brand and category management at Federated Group and held merchandising, procurement and sourcing roles with Aldi USA and Sears/Kmart.
“PLMA continues to evolve alongside a private brand industry that is growing in scale, sophistication and strategic importance,” said Peggy Davies, the association’s president. “Jen’s leadership will help us build on that momentum by strengthening connections among our members, retailers and industry partners and creating more opportunities for collaboration, engagement and year-round value.”
Thes appointment supports PLMA’s broader BRIDGE strategy — Building Resilience, Innovation, Development, Growth and Excellence — which is guiding the association’s continued evolution as a full time industry resource. The strategy focuses on strengthening industry leadership and insights, deepening member engagement, expanding education and professional development, fostering collaboration, and enhancing the value PLMA delivers to its members and the private label industry.
“I am honored to join PLMA at an important time for both the association and the private label industry,” said Linke. “I look forward to bringing my industry experience to PLMA and working with its members and retailers to identify new ways to connect, collaborate and grow.”
