Wahlburgers, the burger brand founded in 2011 by brothers Mark, Donnie and Chef Paul Wahlberg in Hingham, Massachusetts, will bring its signature menu and hospitality to even more foodservice customers across the United States in 2026 as the brand accelerates its growth strategy through new high-traffic locations and strategic partnerships.
“This will be an exciting year of growth as we continue to deliver strong year-over-year performance,” said Chief Executive Officer Randy Sharpe. “From expanding into new markets to diversifying our offerings through new experiences and touch points, Wahlburgers is the brand to watch.”
As part of its expansion strategy, Wahlburgers launched an off-premise format designed to meet guests where they shop. Debuting in late 2025 through a partnership with Adaptiv Provisions, Wahlburgers trailers are operating outside Home Depot retail stores in Rockledge, Stuart and Vero Beach, Florida. Following the successful launch of these initial units, additional expansion is under way with plans for more locations opening throughout 2026.
Before or after a visit to Home Depot stores, shoppers can order Wahlburgers menus featuring burgers made with 100% Certified Angus Beef, including the Our Burger, Smashburger, BBQ Road Burger and Crispy Chicken Ranch. Shakes and breakfast offerings are also available.
Airport Expansion Continues
In February, Wahlburgers will become operational at Sarasota-Bradenton International Airport. This marks its fourth airport location, joining two outlets at Boston Logan International Airport and Toronto Pearson International Airport. A unit at Detroit Metropolitan Airport, operated with Delaware North, is also open for business.
Big Cypress Lodge Takeover
Wahlburgers will add the Big Cypress Lodge in Memphis to the company-owned portfolio, alongside new concepts including The Lookout at the Pyramid, The Fishbowl, Mississippi Terrace, The Den Bar & Lounge, as well as banquets and in-room dining.
Bass Pro Partnership
Wahlburgers is expanding its footprint through a new partnership with Bass Pro Shops, with locations set to open this year in Irvine, California, and Sayreville, New Jersey. These openings bring the signature Wahlburgers experience to high-traffic, destination-style retail locations, offering guests a convenient and memorable dining experience.
Menu Innovation & R&D Momentum
Alongside its expansion efforts, Wahlburgers continues to evolve its menu and limited-time offerings with smash-forward innovation and value propositions. The lineup reflects a commitment to burger creativity and guest feedback, featuring smash-style builds, stacked sandwiches, and shareable starters.
“We’re always pushing flavor forward while staying rooted in what our guests crave,” said Sharpe. “By popular demand, we’re adding successful promotional items to the core menu and leveling up the lineup with even more crave-worthy additions. With indulgent desserts, shareable starters, stacked sandwiches, and bold smash-style builds, the new menu hits on all fronts.”
Meanwhile, the brand is in high profile at in supermarkets and grocery stores through a partnership with ARKK Food Company that developed Wahlburgers at Home, a line of refrigerated and frozen retail beef products including pre-formed beef patties and sliders made with the proprietary blend of Wahlburgers blend of Angus beef brisket, short rib and chuck steak.
