Indulgence is evolving, with layers of crunch and chew rising to the top of what consumers crave. Datassential’s 2026 Trends Report names texture as one of this year’s top “New Classics,” reshaping how consumers think about indulgence. Now that shift is hitting grocery store freezer aisles.
Wells Enterprises and Ferrero North America have collaborated to launch Butterfinger Ice Cream Candy Bar, Baby Ruth Ice Cream Candy Bar and 100 Grand Ice Cream Candy Bar products in the USA, bringing candy bar texture to real ice cream. These multisensory moments are defining snackability across food culture, social channels and everyday moments.
“The ice cream bar category has long been defined by simplicity, including smooth coatings, uniform textures and straightforward formats,” said Isabella Chia, chief marketing officer at Le Mars, Iowa-headquartered Wells Enterprises. “We didn’t just translate a candy bar into a frozen format. We engineered each bar from the inside out, starting with the texture that made those candies iconic and building up from there with real ice cream and quality ingredients that deliver on every bite.”
Each offerings is built around the signature textural identity that has made its candy counterpart a cultural icon. Descriptions of the new products, each of which is sold in a pack of six at a suggested retail price of $5.99, follow:
• Butterfinger Ice Cream Candy Bar features Butterfinger-flavored ice cream layered with the brand’s crispy peanut-butter crunch and blanketed in a smooth chocolatey coating.
• Baby Ruth Ice Cream Candy Bar offers chewy nougat-flavored ice cream packed with whole roasted peanuts and ribboned with flowing caramel, all encased in a decadent chocolatey shell.
• 100 Grand Ice Cream Candy Bar delivers creamy caramel-flavored ice cream embedded with crispy crunchies and finished with an additional layer of rich caramel beneath a chocolatey shell.
“These are brands with real equity and deeply devoted fans. Bringing them into the freezer aisle wasn’t just a product decision. We saw an opportunity to meet fans in a new occasion, deepen their connection to brands they already love, and introduce them to a new generation of consumers who are discovering these icons for the first time,” said Catherine Bertrac, senior vice president of marketing for the Kinder brand and FMC North America at Ferrero.
