Kevin’s Natural Foods has entered the breakfast market with the launch of Scramble Starters. With this addition to its extensive line of entrées, frozen meals, pastas, side dishes and sauces, the Stockton, California-based company’s product line is now on the menu all day, every day.
Scramble Starters deliver freezer convenience with restaurant-quality freshness. Each offering features vegetables and protein paired with sauces. Just add eggs to create an egg scramble in minutes. The following flavors are available:
• Denver-Style Ham & White Cheddar – Applewood-smoked ham with bell peppers, onions and a creamy white cheddar cheese sauce
• Spinach & Bacon Florentine – Crisp, uncured bacon with poblano peppers, onions and a creamy parmesan cheese sauce
• Tex-Mex Style Avocado Chicken – Chicken breast with poblano peppers, red bell peppers and a smooth avocado crema
• Ranchero Sirloin Steak – Tender sirloin steak with onions, bell peppers and a rich chipotle ranchero sauce
The launch comes as consumers continue to seek convenience and variety in their morning meals. Research shows nearly 70% of consumers regularly repeat the same breakfast choices, making breakfast the most monotonous meal of the day. Kevin’s Scramble Starters aim to break the mundane, transforming a morning staple into something more exciting, flavorful and satisfying.
“Consumers shouldn’t have to choose between convenience and a delicious breakfast,” said Becky Graham, chief marketing officer at Kevin’s Natural Foods. “We saw an opportunity to create something entirely new – a satisfying product that brings together the ease of frozen with the experience of cooking fresh, all while delivering the clean ingredients and great taste that Kevin’s fans expect.”
Available in 16 oz multi-serve bags with up to four servings each, Kevin’s Scramble Starters are rolling out across the United States at Target, Kroger, Harris Teeter and other grocery stores with a suggested retail price of $9.99.
