Protein Pints, the high-protein ice cream brand now listed at more than 15,000 retail stores in the United States, has entered the frozen novelty category with the launch of Protein Pops bars dipped in crispy, quinoa-studded milk chocolate coating.
Available in Caramel Crunch, Vanilla Crunch, Peanut Butter Crunch and Mint Crunch flavors, the new products represent the brand’s first major format expansion just two years after launching. Sprouts Farmers Market outlets will be debuting the range nationwide on June 29, with Harris Teeter stores following in late July and additional retail distribution planned for this fall.
Each Protein Pop delivers 10 grams of complete protein, 180-190 calories, and at least 75% less sugar than traditional ice cream with no artificial sweeteners. Made with natural ingredients, the bars are gluten-free and contain all nine essential amino acids.
“Summer is prime ice cream season and the perfect moment to introduce Protein Pops,” said Paul Reiss, co-founder and chief executive officer of Grand Rapids, Michigan-headquartered Protein Pints. “With Protein Pops, we wanted to create something people genuinely crave in a format that complements their busy lives, while still delivering the protein and ingredients our customers expect. Pops offer everything people love about our pints, now in a convenient grab-and-go format.”
The launch comes as the frozen novelty category continues to outpace the broader frozen dessert market in the USA, with growth projected at nearly 9% CAGR through 2035 as more consumers reach for individually portioned, on-the-go treats. Protein Pops will position the Protein Pints brand to compete in one of the fastest-growing corners of the frozen aisle, while staying true to the protein-packed, ingredient-conscious standard that built the brand’s loyal following with its pints.
