Cincinnati, Ohio-based Graeter’s Ice Cream, America’s oldest family-owned and operated craft ice cream maker, is collaborating with Toyota Sienna and the 2026 Sienna on “The Sweetest Way to Roll,” introducing Salted Caramel Chip Wheels. The product puts a new spin on Graeter’s Chip Wheelies, as the limited-edition treat features rich salted caramel ice cream sandwiched between two made-from-scratch double chocolate chip cookies and rolled in chocolate jimmies.
Built with intention and crafted for connection, Graeter’s French Pot process ice cream and Toyota’s Sienna are engineered to turn everyday family time into special moments.
“For more than 150 years, our family has believed that great ice cream is worth taking the time to make it the right way,” said Richard Graeter, the company’s fourth-generation president and chief executive officer. “We see that philosophy in Toyota. The Sienna and Graeter’s Ice Cream may be very different products, but we share a commitment to quality, craftsmanship and creating something families can truly enjoy.”
The collaboration highlights a unique feature of the Toyota Sienna Platinum grade: the integrated front-console cooler, known as the FridgeBox. Installed to help drivers and their passengers keep beverages, snacks and treats at the right temperature, it offers dual cooling settings. In addition to cool mode, the freeze mode is designed to keep frozen treats like popsicles and ice cream frozen.
“Great partnerships start with a shared commitment to quality and a passion for creating the best experiences for those who matter most.” said Owen Peacock, marketing general manager at Toyota. “Graeter’s brings that same level of care and craftsmanship to its ice cream that Toyota brings to its vehicles, making this collaboration a natural fit. The Sienna’s available FridgeBox adds a fun, unexpected way for families to bring a little more enjoyment to the journey – keeping a Graeter’s Chip Wheel frozen and ready for wherever the road takes them.”
The Salted Caramel Chip Wheels 12-pack is available exclusively online for nationwide shipping at Graeters.com/Toyota, while supplies last.
Founded in 1870, Graeter’s is the only company in the world that makes traditional “French Pot” method ice cream at scale. From a humble start as a one-cart street business in Cincinnati, today it operates 60 retail stores and ships more than 300,000 pints annually. The brand can also be found in more than 2,000 grocery stores across the United States.
