Aldi retail stores in Britain celebrated the July 3 launch of ‘Frozen 2’ on Disney+ UK with a range of “fun-tastic” ice creams to enjoy with the widely anticipated premiere. Bringing fairytale food to the freezer aisle, the chain says it has “the ultimate ‘cool-ection’ of ‘Frozen’ snacks set to delight kids and adults” of all ages.
Positioned as the ultimate ‘Frozen’ treat, Aldi’s Gianni’s Unicorn Ice Cream Cones (£1.39, pack of four), are sweet treats featuring chocolate wafer filled with a vanilla and strawberry ice cream and white chocolate finger, layered with strawberry-flavored rice krispies and lashings of strawberry sauce.
Also on offer are “flamazing’’ Gianni’s Flamingo Cones (same price of £1.39 for four-pack), made with vanilla and strawberry ice cream inside a chocolate wafer cone, and topped with a chocolate finger. “The kids will love these un-cone-ditionally, almost as much as they love Elsa, Anna, Olaf and the rest of the Frozen gang,” assures Aldi’s PR department.
For those who prefer scooping, Aldi’s Gianni’s Unicorn Tub (£1.49, 900ml) is loaded with a rainbow of pink bubblegum and blue vanilla flavored ice cream and mixed with pink marshmallow ripple and unicorn-shaped sugar sprinkles.
Last but not least, the discount chain’s marketing team suggests that consumers can “get into the spirit and ‘Let It Go’ by indulging in Aldi’s magical medley of Unicorn Lollies (£1.49 for a six-pack). These Unicorn-shaped, vanilla and strawberry flavored ice cream treats are almost too cute to eat, and are the perfect popsicle for your at-home-cinema.”