The 7-Eleven convenience store chain is on a roll, as its new Bacon, Egg, Cheese and Potato Breakfast Taquitos are now rolling out across the USA. And unlike many fast food restaurants that shut down their breakfast service mid-morning, the Irving, Texas-headquartered operator will be offering this product 24/7 – just like everything else on its menu.
Promoted as “great for breakfast on the run or as a snack any time of day,” the crispy flour tortillas are loaded with fluffy scrambled eggs, smoky bacon, diced potatoes and a blend of cheddar, pepper jack and Monterrey jack cheeses. The suggested retail price is just $1.49 for a limited time. Customers can also order the taquitos through the 7NOW delivery app for delivery at home or even to a local event, park, or beach.
“Morning is a busy time for most 7-Eleven stores, but it’s not the only time of day that people want breakfast,” said Robin Murphy, product director. “Traditional mealtimes have been blurring for years, with snacks substituting bigger meals or meals occurring at non-traditional times. 7-Eleven’s breakfast taquito is a versatile and great-tasting snack or meal option for any time of day – from early morning to late at night.”
In addition to the new breakfast taquitos, 7-Eleven stores carry a wide variety of breakfast food for the millions of morning shoppers who visit its stores daily, and most of it is available 24/7. Offerings include heat-and-eat breakfast sandwiches and burritos, pastries, yogurt parfaits, fruit cups and protein bars.