Sugar Factory at Home, retail arm of the Las Vegas, Nevada-headquartered restaurant and entertainment brand, is expanding distribution of its Rainbow Sliders to the US East Coast through a partnership with Gopuff. Starting on August 21 the product will be available for delivery across Philadelphia, Pittsburgh, Washington DC, Baltimore, Richmond and surrounding areas. This follows a successful Midwest launch earlier this year at Jewel-Osco stores in Illinois, Indiana and Iowa.
Offering 16 grams of protein per serving of two 60g patties, the fully cooked frozen sliders feature beef and cheese between vibrantly colored buns. They contain no seed oils and are distributed in 298g five-packs designed for quick preparation straight from the freezer. Priced at $8.99, each box contains a collectible Sugar Factory rubber duck, with rare editions featuring world heavy weight boxing champion, actor and entrepreneur Mike Tyson.
The launch reflects continued momentum around restaurant brands moving into grocery stores, as well as increasing emphasis on visual merchandising and novelty-driven products to stand out in retail freezer aisles. The sliders are positioned as both a convenience item and a branded extension aimed at capturing consumer attention at shelf.
