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Ben & Jerry’s Decks the Halls with Seasonal Cookie Dough Chunks

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While the mid-August heat of summer intensifies in America, consumers can seize the time and cool down with the winter flavors of Christmas past by way of two new snackable seasonal limited batches of Ben & Jerry’s Gingerbread Cookie Dough Chunks and Cinnamon Bun Dough Chunks.

“Grab a frozen handful and experience the baking happiness of your winter memories, without having to turn on the oven. There’s no better way to ignore the heat and start planning for season’s greetings,” said Jody Eley, innovation manager at Burlington, Vermont, USA-headquartered Ben & Jerry’s, a wholly owned subsidiary of Unilever.

“The Gingerbread Cookie Dough Chunks are like building a holiday house in your mouth – the sweetness and spices are just like you remember as a kid,” Eley added. “The Cinnamon Bun Dough Chunks will get you in the mood for special weekend brunches, and they’re vegan!

Thee two new flavors bring the total chunk lineup to seven, including Chocolate Chip Cookie Dough, Vegan Chocolate Chip Cookie Dough, Chocolate Chocolate Chip Cookie Dough, Peanut Butter Chocolate Chip Cookie Dough, and Half Baked. Ben & Jerry’s was the first national ice cream company to drop big chunks of dough into a batch of ice cream in 1984. Consumers have been asking for “just the chunks” ever since.

“We know our fans often dig around the ice cream to get to the chunks,” Eley said. “We just made it a little easier by putting them in a bag. Dough lovers can sprinkle the chunks on their sundae, snack on them mid-afternoon, or eat them right out of the bag on the way home from the supermarket. The dough is safe to eat because it’s made with pasteurized eggs and heat-treated flour.”

Cookie Dough Chunks are now available in supermarkets and at participating scoop shops nationwide for a suggested retail price of $3.99 to 5.49 a bag.