Beyond Meat is now supplying its flagship Beyond Burger to customers in Canada from a co-manufacturing facility in Quebec. Containing 35% less saturated fat than traditional beef burger recipes, the faux meat product boasts 20 grams of protein derived from plant-based ingredients including peas, mung beans and rice.
Canada is an important part of El Segundo, California, USA-headquartered Beyond Meat’s long-term international growth strategy, and producing the Beyond Burger in-country facilitates better service of the market, says the company.
“We are pleased to provide Canadian consumers with our latest burger iteration and further our commitment to this market by investing in local production,” said Ethan Brown, Beyond Meat’s founder and chief executive officer.
This latest Beyond Burger rendition joins a range of plant-based options already available in grocery stores across the nation. Beyond Meat first entered the Canadian retail market with the debut of Beyond Burger in June 2019. Most recently it launched Beyond Sausage just in time for the summer BBQ grilling season.