The British Frozen Food Federation (BFFF) will be in high profile during the March 20-22 IFE (International Food Event) in London to showcase the quality of frozen food and innovative new product lines that its members offer retailers and foodservice operators across the United Kingdom and beyond.
“We are delighted to host the Frozen Pavilion as part of the celebrations for the 75th anniversary of the BFFF,” said Rupert Ashby, chief executive of the trade association. “For more than seven decades, we have consistently represented the interests of the frozen supply chain at the highest levels of industry and government, whilst also promoting the benefits of frozen food to consumers.
The lineup of BFFF members exhibiting includes Cargill, Meadow Vale Foods, Seafish UK, Sea Products International, SFC, VIČI and Visual. Samples from exhibiting companies will be cooked up on the premises so that visitors can try some of the nutritious, innovative and tasty frozen products on display.
“Our Frozen Pavilion in the Chilled & Frozen section will showcase the incredible selection of frozen foods available, as well as highlighting the sustainability benefits, nutritional value and affordability of frozen products,” said Ashby.
More than 25,000 visitors are expected at this year’s IFE and almost three quarters of those in attendance will have purchasing power. The Frozen Pavilion will present an opportunity for members to meet buyers from across the food industry as part of the BFFF’s continuous mission to promote the interests of its members.