The Church’s Chicken QSR chain in the USA on May 27 announced the revival of a true original for this summer’s smokehouse season: The Bourbon Black Pepper Smokehouse Chicken. As Americans seek a return to the comfort and familiarity of a more traditional summer now that it appears that nation is turning the corner of coronavirus pandemic (SARS-CoV-2) restrictions, customers can get their “Smokehouse fix” now through August 29.
“Our first Bourbon Black Pepper Smokehouse program delivered record-breaking sales and traffic in 2019, and we’ve continued to hear from guests who have been clamoring for it ever since,“ said Brian Gies, chief marketing officer for Atlanta, Georgia-headquartered Church’s Chicken. “The unique flavor profile of the Bourbon Black Pepper sauce took years to perfect, including exploration of foods and flavors throughout our home state of Texas. We love that our guests keep coming back for the big, bold Texas-inspired flavors of our signature glaze that offers the perfect combination of savory and smoky notes.”
The bone-in half chicken is marinated in a savory, smoky seasoning, deep-fried without any batter or breading, then glazed with a sweet, smoky sauce featuring a hint of bourbon and topped with fresh cracked black pepper.
A single combo meal includes an entire half chicken, mashed potatoes and a Honey-Butter Biscuit, all for just $5.
Founded in San Antonio, Texas, in 1952 by George W. Church, Church’s Chicken has more than 1,500 locations in 25 countries and international territories. With system-wide sales of more than $1.2 billion, the company had a recording-breaking year in 2020.