Bubbies Homemade Ice Cream & Desserts, the premium frozen novelty brand best known for its super-premium Mochi Ice Cream innovations, has debuted the sweet treats in individually-wrapped packaging for sale at grocery stores and natural retailers the United States.
The revamped packaging marks the reopening of Bubbies Mochi Self-Serve Freezers that have long been a grab-and-go snack destination for customers looking to mix and match their favorite flavors. Last year, these in-store freezers were scaled back by retailer operators due to the threatening novel coronavirus (SARS-CoV-2) pandemic.
At a time when consumers are more conscious than ever about food safety and health, Bubbies’ individually wrapped Mochi Ice Cream boasts enhanced protection from environmental elements and cross contamination, in addition to offering increased shelf life and taste and texture integrity. The new packaging uses less plastic than like products on the market, while also providing consumers with a more convenient way to enjoy the frozen mochi novelty while on the go or at home.
“Given the current climate, we know that today’s consumers are more focused than ever on keeping themselves and their families safe,” said Katie Cline, vice president of marketing. “We’re proud to offer the same delicious, real ingredient Mochi Ice Cream that people know and love, while assuring customers that they don’t have to worry about food safety.”
Bubbies’ in-store Self-Serve Freezers offer varieties including Mango, Green Tea, Strawberry, Passion Fruit, Triple Chocolate, Pistachio, Blood Orange and Vanilla, as well as Vegan Strawberry and Vegan Chocolate, priced from $1.49-$2.00 apiece.
Additional flavors in the brand’s portfolio, including Cookie Dough Ice Cream Bites in Chocolate Chip and Birthday Cake flavors, are also available at select retailer outlets.
Like all Bubbies products, individually-wrapped varieties are made with non-GMO, gluten-free ingredients, including all natural fruit puree and kosher dairy, and are always gluten-free.
Founded by Keith Robbins in Hawaii in 1985, Bubbies Homemade Ice Cream & Desserts was acquired by Chicago-based investment firm Kennex Holdings in January of 2017. Originally made on the island of Oahu and popularized at Robbins’ ice cream parlor near the University of Hawaii’s Manoa campus in Honolulu, today the much expanded product line is produced in Phoenix, Arizona, which allows for more efficient distribution to markets in the mainland USA markets and beyond.