The Miami, Florida-headquartered Burger King quick service restaurant (QSR) chain launched the Impossible Croissan’wich sandwich across the USA on June 15, following a successful test during January at 139 locations in select markets. Available for a limited time for $3.99, the new menu item marks the first time a national operator has offered an Impossible Foods-supplied plant-based patty on a breakfast sandwich.
Between now and June 30, Burger King will be giving away up to 100,000 Impossible Croissan’wiches through the BK App to “night owl” customers including students, essential late-hour workers and gamers. All they have to redeem a coupon for the product is to make a minimum $1 purchase.
In 2019, Burger King restaurants debuted the Impossible Whopper sandwich nationwide, becoming the first coast-to-coast QSR operator to serve the award-winning, plant-based patty produced by faux meat products startup Impossible Foods.
About Burger King and Impossible Foods
Founded in 1954, Burger King is the second largest fast food hamburger chain in the world, with more than 18,800 locations in over 100 countries and US territories. Almost 100% of Burger King restaurants are owned and operated by independent franchisees.
Redwood City, California-headquartered Impossible Foods, founded in 2011 by Dr. Patrick O. Brown, makes faux meat and dairy products from plants. Its flagship Impossible Burger contains no animal hormones or antibiotics, and is kosher, halal, and gluten-free certified. It boasts as much protein and bioavailable iron as a comparable serving of ground beef from cows.