Burger King fast food restaurant chain operators in the USA are inviting customers to “experience an under-the-sea-inspired adventure for the whole family” as it teams up with The SpongeBob Movie: Search for SquarePants to launch the new SpongeBob menu and serve up a collection of “sea-sonal” creations just in time for the Christmas and New Year holidays.
The SpongeBob menu features limited-time creations inspired by popular SpongeBob movie characters, including:
• SpongeBob’s Krabby Whopper: A 1/4 lb. 100% beef patty, flame grilled on a yellow square bun, stacked with melted American cheese, lettuce, tomatoes, pickles, onions, and a splash of mayonnaise and ketchup.
• Mr. Krabs’ Cheesy Bacon Tots: Crispy, coin-shaped tots filled with cheese, bacon bits and fluffy potatoes served in a treasure chest carton.
• Patrick’s Star-berry Shortcake Pie: Strawberry shortcake pie slice with strawberry and vanilla flavored creamy layers, a crunchy cookie crumb crust, shortcake cookie crumbles and pink star-shaped sprinkles.
• Pirate’s Frozen Pineapple Float: Icy frozen pineapple flavored beverage topped with tropical flavor cold foam.
• Bikini Bottom Bundle: Can’t pick just one? Then opt all four LTO items in a Pineapple shaped Under the Sea Box, complete with medium float and 8-piece Cheesy Bacon Tots.
• King Jr. Meal: For the kids, Burger King is offering a special-edition King Jr. Meal in a Pineapple shaped Under the Sea Box, featuring one of six collectible SpongeBob toys and limited-edition SpongeBob crown.
“We do partnerships that are fun for the whole family and Oh Jellyfish! Arghh we ready for SpongeBob this month,” said Joel Yashinsky, chief marketing officer for Burger King in the United States and Canada. “This latest partnership with The SpongeBob Movie might just be our most exciting menu yet, with four delicious menu innovations, one-of-a-kind kids toys, and exclusive packaging including two special edition BK crowns.”
“Our long-standing partnership with Burger King has always been built on bold ideas and shared creativity — but this SpongeBob campaign is next-level, said Michelle Hagen, executive vice president of Worldwide Partnerships at Paramount Pictures. “We’re diving deeper than ever into the world of Bikini Bottom. It’s the ultimate mash-up of imagination and innovation.”
