Equipment & Technology

Bühler Virtual World Continues through End of May

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Due to the positive response and over-subscription of virtual meetings, the Bühler Virtual World initially slated to run only from May 12-15, will remain open at least until the end of May. Over the first three days, more than 12,000 people from 132 countries visited the digital platform, and around 500 private meetings were held.

“We are amazed by this level of engagement and positive feedback,” said Germar Wacker, chief executive officer of Bühler’s Consumer Foods business.

In just six weeks, the Uzwil, Switzerland-headquartered company transformed its physical Interpack program planned to run from May 12-14 in Düsseldorf, Germany, into a fully digital experience. The positive feedback from customers and the market has now prompted Bühler to extend the digital show.

“This is one of the key benefits of being digital. We are always available, continuously addressing customer needs,” said Wacker. Anyone who has not yet experienced the Bühler Virtual World is invited to sign-up at

The platform features a fully interactive visitor experience, with solution spaces, virtual meeting rooms and a live program with a wealth of insightful material and know-how sharing to address the following key topics:

  • Resilience in the current environment, e.g. by digital customer services to maximize utilization of the existing asset base;
  • Bouncing back by the ability to quickly commercialize consumer and market trends by highly flexible, integrated solutions and equipment;
  • Sustainability and how to turn the many challenges into good business.

The content from the live program, held May 12-13, is fully available on the platform, with speeches from Judson Althoff, Executive Vice President at Microsoft; Henning Hartnacke, President Europe, Africa and the Middle East at Givaudan; and Paul Beck, Head of Production and Logistics at Maestrani, to name a few.

What’s more, Bühler experts explain how to increase capacity, yield, and reduce plant downtime, energy and waste consumption through intelligence services.