J&J Snack Foods Corp. has expanded its frozen snack offerings with the introduction of SuperPretzel Soft Pretzel Bites in Mozzarella, Pepper Jack and Pub Cheese flavors. Distributed in 368-gram boxes offered at a suggested retail price of $4.99-$5.99, the microwavable treat contains seven grams of protein per serving.
“We worked diligently to research and develop a product that would enhance our long-standing iconic soft pretzel, while providing fans with a deliciously simple snacking solution,” said Alissa Davis, vice president of marketing for the Pennsauken, New Jersey, USA-headquartered company. “As we strive to be innovative within the category, we also stay mindful of what is sought out by consumers in-market, which we believe to be easy, cheese-filled snacks for solo snacking, entertaining and even quick mini meals.”
Cheese-filled products comprise nearly 40% of the total frozen snack category in the United States and continue to show growth nationwide.
