Cole's Takes the Middles Road with Stuffed Bread Snack

Grand Rapids, Michigan-headquartered Cole’s Quality Foods is introducing Middles, a stuffed bread that combines savory, salty and sweet flavors into a new snack concept. The product will be available later this month in the freezer sections of grocery, club, supermarket and convenience stores throughout the USA at a suggested retail price of $3.99 per 10.8-ounce box containing eight bread bites.

Inspired by the popular combination of bread and cheese, Middles advances the concept by featuring the soft "middle" section of traditional bakery staples including bagel, Italian and pretzel breads. They are then stuffed with savory and sweet fillings, including cheddar cheese, cream cheese and beer cheese varieties. The result is a heat-and-serve stuffed bread snack that can be made ready to serve in either microwave or conventional ovens in seven to nine minutes.

newmiddles 250The six varieties are:

  • Plain Bread stuffed with 5 Cheese
  • Plain Bread stuffed with Mac And Cheese
  • Plain Bread stuffed with Plain Cream Cheese
  • French Toast Bagel stuffed with Sweet Cream Cheese
  • Everything Bagel stuffed with Plain Cream Cheese
  • Pretzel Bread stuffed with Beer Cheese

"We are bakers at our core, but food innovators at heart," said Bruce Kratt, president of Cole's Quality Foods, Inc. "Applying nearly 75 years of bakery experience, we developed what is ultimately a trendsetting snack concept. The Middles themselves are exceptional, but so too is the packaging and the way we're bringing them to market with character animations and a true sense of personality. It's fun, it's different and we believe Middles will be a remarkable snacking experience for consumers of all ages to enjoy."

About Cole's

Founded in 1943, Cole's Quality Foods was the first industrial baker to produce and market frozen garlic bread back in 1973. Today, the family-owned company offers a wide range of frozen bread products sold in grocery, club, mass merchandise and supermarket stores across the United States. In addition to Middles snacks and garlic bread, the line includes tomato basil loaf and bruschetta, bread sticks and toasts.