Baked Goods & Desserts

J&J Snack Foods Adds Thinsters Crunchy Cookies to Brand Portfolio

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Frozen snacks specialist J&J Snack Foods Corp. has acquired the Thinsters range of crunchy, bite-size cookies featuring chocolate chip, toasted coconut, vanilla bean, key lime pie, brownie batter, and Meyer lemon varieties. The price of the purchase from Hain Celestial was not disclosed.

“We are thrilled to add Thinsters to our growing portfolio of fun brands,” said Dan Fachner, president and chief executive officer of Mount Laurel, New Jersey-headquartered J&J Snack Foods. “This acquisition is a natural fit for us, complementing our already vast offering of cookies and baked goods. Thinsters’ dedication to using high-quality, wholesome ingredients resonates perfectly with our growing customer base. We look forward to leveraging our strengths to expand distribution and introduce the cookies to a wider audience. This represents a significant step forward in our strategic vision to offer the widest variety of delicious and fun snacks under one roof.”

“Divesting Thinsters further streamlines our supply chain network and strengthens our ability to focus our efforts on driving greater reach and scale of our core better-for-you brands across our categories of focus,” Wendy Davidson, president and CEO of Hain Celestial, said in a statement. “We are pleased to reach this agreement with J&J Snack Foods and are confident that the business will thrive under their leadership.”

Founded in 1971, J&J Snack Foods wide range products includes frozen soft pretzels and churros, Dippin’ Dots beaded ice cream, Luigi’s Real Italian Ice, Minute Maid frozen ices, Whole Fruit frozen fruit bars and Dogsters ice cream style treats for canines.