Cool Beans, a Chicago, Illinois-based innovator in the fast growing plant-based food category, will unveil three new wraps during the January 19-21 Winter Fancy Food Show held at the Moscone Center in San Francisco, California. Trade Show attendees will have the opportunity to sample them at World Finer Foods Booth #5745.
“We celebrate our growth into the vastly changed and increasingly important frozen food category with the launch of Cool Beans, a brand that delivers a unique and convenient new innovation in plant-based foods,” said Susan Guerin, chief executive officer World Finer Foods, a Bloomfield, New Jersey-based distributor of premium food, beverage and personal care products.
Weighing in at 156-grams each, the Cool Beans Wraps suitable for on-the-go eating are:
- Moroccan Gold – Inspired by outdoor spice markets, the product features a bold flavors and a distinctive texture. Ingredients include red kidney beans, sweet potato, golden millet, tomato and Moroccan seasoning.
- Spicy Chipotle – It boasts a mix of black-eyed peas, corn and brown rice accented by a kick of poblano chili peppers and chipotle seasoning.
- Tikka Masala – A nod to India’s diverse culture, this wrap blends traditional Indian-style spices and coconut milk with blonde chickpeas, jasmine rice, riced cauliflower, green peas and tikka masala seasoning for a rich and aromatic flavor that’s sweet and peppery.
Cool Beans blends together nutritional legumes with globally inspired recipes that result in clean, balanced food that the producer says is “good for you and your karma.”
A vegetarian since childhood, company co-founder and chief executive officer Eric Schnell has identified three major factors driving the migration of consumers away from diets centered around animal products to more plant-based diets.
“Whether for personal health, environmental reasons or animal welfare, more people are opting for plant-based foods as a long-term conscious choice,” he said.
Because the migration is multi-generational in scope, Schnell sees a large-scale opportunity for Cool Beans to be sold through natural food stores, conventional supermarkets, C-stores, colleges, universities and other outlets.
“Vegan choices are no longer a category niche, and we are excited to be entering the market at this time,” he said. “We believe our brand is a natural fit and cost-effective solution for an easy-to-prepare meal that nourishes the mind and body.”
Cool Beans was founded in 2018, fueled by a passion to increase the availability of whole food, plant-based, gluten-free and convenient options in supermarkets. It is backed by BeyondBrands, a New York-based consultancy focused on helping conscious CPG brands grow and scale up in size.