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CP Foods Introduces Sustainable Shrimp Brand to Thai Consumers

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Bangkok-headquartered Charoen Pokphand Foods (CP Foods), Thailand’s largest shrimp producer, has launched a premium brand for the domestic market called “CP Pacific.” The sustainable shrimp line is being promoted as “tasty, healthy and eco-friendly.”

Dr. Sujint Thammasart, CP Foods’ chief operating officer for aquaculture (pictured above at right), said the company has worked toward enhancing its sustainable aquaculture prowess, with less environmental impact and more resource optimization.

“The global food market is facing fierce competition due to the Covid-19 outbreak,” he stated. “Besides the taste of product, consumers are becoming more and more concerned about healthy eating, food safety and the environmental impact from foods that they buy. CP Pacific is the product that will tick all these boxes.”

CP Foods, the flagship arm of tycoon Dhanin Chearavanont’s diversified agribusiness conglomerate Charoen Pokphand Group, farms shrimp without antibiotics in bio-secure facilities designed to prevent animals from contracting external diseases. Feed consumed by the shellfish is made from 100% sustainable and traceable ingredients. Furthermore, recycled water at grow-out ponds results in zero discharge and less dependence on water from outside sources.

Dr. Sujint expects CP Foods to produce more shrimp than last year due to improved disease prevention techniques. Overall output of shrimp in Thailand is forecast to reach nearly 280,000 metric tons, while global production is expected to reach 3 million metric tons.