A new Craft Pizza line from Freiberger has debuted at Tesco grocery stores across Britain. Six varieties are featured in three styles: Thin Crust Takeaway Meat Feast (495 grams, £4.50); Pinsa Garlic Cheese (350 grams, £3.50); Pinsa Meatball Marinara (360 grams, £3.50); Thin Crust Spicy Chicken (510 grams, £4.50); Classic Crust Takeaway Mac & Cheese (486 grams, £4.50); and Takeaway Cheese Feast (426 grams, £4.50).
“We’ve launched Craft Pizza in the United Kingdom with the firm belief that frozen doesn’t have to mean compromise,” said James Nice, key account manager at Spalding, England-based Freiberger UK. “With almost 50 years of experience in pizza making, Freiberger has perfected recipes that deliver the taste, texture and quality of a fresh restaurant pizza, straight from your freezer.”
The new Thin Crust Takeaway Meat Feast variety boasts a stone baked pizza base topped with mozzarella cheese, pepperoni, beef and ham layered on top of tomato sauce and a doughy base. It’s ready to serve after 12-14 minutes of oven preparation.
“As more consumers seek affordable, convenient and delicious meals, frozen is finally getting the recognition it deserves,” said Mr. Nice. “With consumers increasingly embracing frozen for its environmental and nutritional benefits, combined with our decades of expertise, we’re confident this new launch will lead the way in innovation in the UK pizza market.”
Founded in 1976, Berlin, Germany-headquartered Freiberger is ranked as Europe’s largest manufacturer of frozen pizzas, snacks and pasta products under private labels. A wholly owned subsidiary of Südzucker AG since 1998, the group includes companies operating at 13 locations throughout Europe and the USA. It employs 3,800 people system-wide.
