Baked Goods & Desserts

Dawn Foods Debuts Dip Quik Donut Icing; Marks 30 Years in UK

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Dawn Foods UK has introduced a new ready-to-use icing that doesn’t require heating and takes colors and flavors well, enabling bakers to create an endless array of donut designs to capitalize on the boom.

New Dawn Dip Quik is promoted by the frozen baked goods and ingredients manufacturers as “perfect for dipping donuts and other bakery items to give a bright white icing finish, or, when combined with Dawn Compounds, many different color and flavor combinations.

As well as popular flavors such as chocolate, strawberry and custard, bakers can experiment with emerging flavor combinations such as peanut butter, cookies and cream or banana caramel. Dawn has a range of inspirational ideas available for bakers to unleash their creativity – from Halloween and Christmas themed donuts, to Pink Princess and Football styled donuts, ideal for children’s parties or after school treats. All these and more can be easily created using Dip Quik, along with additional colors and decorations.

According to research undertaken by Dawn Foods, consumers are willing to pay up to 50% more for special donuts that are eye-catching, luxurious and “instagrammable” too!

Quick to prepare and easy to use at ambient temperature, Dip Quik is fast setting and gives a quality high shine and smooth texture for real “pick-me-up” appeal. Defrosted ring donuts or Berliners are dipped swiftly in the icing, and once dipped, the donuts are easy to decorate – ideal for bakers to make their own signature products.

30-Year Celebration

Marking 30 years of operating in Britain this year, the UK unit of Jackson, Michigan, USA-headquartered Dawn Foods recently celebrated reaching the milestone at its production site in Evesham. A party was preceded by the business of opening of a new robot palletization line by Dawn’s CEO Carrie Jones-Barber. Shortly thereafter, the festivities began in earnest, and rest assured there was not shortage of cake on hand.

Attending the event were a number of local dignitaries, who tried their hand a cake icing. Among the VIPS enjoying the festivities were Councilor Frances Smith, Chair of Wychavon Council, County Councilor John Smith, OBE and Bradley Thomas, Leader of Wychavon District Council.

More than £1,000 was raised through a raffle and donated to local charity, Caring Hands in the Vale, the outreach project from The Vale of Evesham Christian Centre that supports individuals and families in need of assistance.