Deep Indian Kitchen Sets Summer Launch for Mild Spice Matar Paneer

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Deep Indian Kitchen is about to debut a Matar Paneer frozen entree product in the USA. Made from scratch with an authentic Indian family recipe that has been passed down for generations, its mild spice and rich savory flavors will appeal to both vegetarians and non-vegetarians alike. Retail stores that have scheduled the new offering for rollout this summer include Publix, Target, Giant Food and Hannaford.

The Matar Paneer dish features paneer cheese locally crafted at Deep Indian Kitchen’s dairy plant located in upstate New York, simmered in a creamy, tomato-based sauce with peas and spiced with mild, slightly sweet flavors like cashew and turmeric. It is served over cumin rice, has 14 grams of protein per serving and offers a savory bite.

“The demand for vegetarian options that feature global flavors continues to grow, and we are thrilled to extend our line of frozen Indian entrees to enable a superior in-home experience of one of the most popular Indian dishes,” said Kiernan Laughlin, general manager of Deep Indian Kitchen. “To ensure that we deliver the best quality soft paneer cheese alongside our proprietary sauce, we control the process at every step.”

The upcoming launch continues the brand’s pattern of recent successful innovation. Earlier this year, it debuted Kati Street Wraps, bringing the texture, and crunch of an Indian street food experience in a grab-and-go format to retail. The innovation was recently named a 2024 NEXTY Award Finalist within the Prepared Frozen Food category.

Owned by Union, New Jersey-headquartered Deep Foods Inc., the Deep Indian Kitchen brand was created and launched in 2019. The third generation family company has ranked as the largest manufacturer of Indian food for the Indian-American community since 1977.