Delimex, a Kraft Heinz Company brand that specializes in frozen Mexican snack food products, is debuting new packaging, enhanced flavor and nearly double the taquito filling for its savory tortilla offerings.
“We are all about bringing bold, delicious flavor to life’s dullest moments,” said Rachel Drof, director of brand communications for the Chicago-headquartered company. “We are excited for fans to try our new and improved product and experience the golden crispy shell, melty cheese and shredded meat – and don’t forget all the cool toppings you dip your taquito into!”
With authentic Mexican street flavors rolled up into crunchy taquitos that are ready to eat after only two minutes of microwave oven zapping, Delimex taquitos are convenient to serve as a snack, appetizer, side dish or main course.
Featured refreshed Delimex taquito fillings are beef corn, chicken corn, chicken and cheese flour and beef and cheese flour. Beef and Cheddar Rolled Tacos are also new.
To celebrate Mexican heritage and mark the product refresh campaign, Delimex partnered with artists Ale Ballesteros and Raul Urias to create murals in Dallas and Baltimore. They highlight various styles with the Dallas artwork featuring Alejibres Spirit Dogs, while the mural in Baltimore showcasing a painted skeleton.
Starting this month, the vibrant new look and feel of Delimex will be rolling out at Walmart, Target Kroger and retail stores across the United States.