Flash-frozen beaded ice cream specialist Dippin’ Dots has opened a store at Times Square in New York City through an agreement with multi-unit franchisee Neil Hershman. The operation at 234 West 42nd Street is co-branded with Doc Popcorn.
Dippin’ Dots was recently acquired by Mount Laurel, New Jersey-headquartered J&J Snack Foods Corp., a leader and innovator in the frozen snack food industry for over 50 years.
“Times Square is one of the most iconic, energetic areas in Manhattan. It is a true crossroads of the world, now even tastier with the addition of Dippin’ Dots’ amous beaded ice cream,” said Dan Fachner, president and chief excecutive officer of J&J Snack Foods. “We are grateful for our partnership with Neil to bring our products to the 50 million visitors that pass through Times Square each year.”
Hershman opened a flagship Dippin’ Dots and Doc Popcorn store in the Flatiron District of Manhattan in April 2021, followed by a second location in Downtown Brooklyn this past April. He also owns several 16 Handles frozen yogurt franchises throughout New York City.
“I’m a big supporter of the co-brand and see a bright future for the addictive snack lineup. In addition to traditional retail and delivery at each of my three locations, we’ve seen a lot of success with our corporate catering for private events and parties in New York,” said Hershman. “Our location on the south side of 42nd Street, neighboring flagship tenants like Madame Tussauds Wax Museum and the busiest movie theater in America, is second to none as thousands of New Yorkers and tourists will pass the store daily.”
The store also features an outpost of Captain Cookie & the Milkman, a superhero-themed cookie and ice cream company. Customers can find favorite Dippin’ Dots ice cream flavors like Rainbow Ice, Cookies and Cream and Banana Split, in addition to several popcorn flavors, including Better Butter and Caramel Bliss.
