Edgell Supa Crunch Delivery Chip Wins Packaging Innovation Award

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Simplot Australia’s Edgell Supa Crunch Delivery Chip recently received a joint Silver Award in the Save Food Packaging category at the 2021 Packaging Innovations & Design Awards (PIDA) competition.

PIDA’s Save Food Packaging category recognizes companies that are working to minimize or prevent food waste from paddock to plate using innovative design features.

Edgell Supa Crunch was developed to stay crunchy for up to 40 minutes throughout the challenging delivery process to meet the needs of the foodservice channel. To complement and aid maintaining the crunch during delivery, the pack was designed with a raised and ventilated floor and just the right amount of ventilation on the sides and top to allow steam condensate to escape while retaining heat.

The pack utilizes the stack effect where air is drawn into the carton at the base and then vents at the top of the carton allowing moisture filled air from the fries to rise and escape. The relatively shallow carton is designed to allow the fries to spread out, so they are not on top of one another. The one-way venting that the stack effect promotes works well in balancing heat retention and moisture escaping, promoting quality for food delivery.

If the customer finds that the product has cooled too much, the packaging has been designed in a way that it can be reheated in a microwave oven for 20 seconds, which extends the life of the product reducing the risk of spoilage due to cold soggy fries.

The pack was designed with tamper evidence for product security and is stackable allowing for easier distribution of bulk product and reducing the risk of crushing.The board is fully recyclable, FSC certified and has been optimized to reduce the amount of board used.