Unforgettable music and meals are the focus of a new advertising campaign by a Livingston, California-based Foster Farms. In business since 1939, the family company bills itself as the nation’s only major cooked chicken brand to offer a complete line of frozen cooked products that contain exclusively all natural ingredients.
New television advertisements herald this “Amazing Chicken” by introducing a memorable chicken choir clucking three timeless 1980’s pop classics, including “Don’t You Want Me” by the Human League, “Sister Christian” by Night Ranger and “Africa” by Toto. The spots (which can be viewed by visiting www.multivu.com/mnr/63647-foster-farms-new-amazing-chicken-ads-celebrate-unforgettable-80-s-hits ), feature lifelike chickens singing in “astonishingly perfect poultry harmony” to ’80s dance hits and power ballads. The advertisements highlight the premium quality of the company’s frozen cooked chicken products, made with 100% all natural ingredients and devoid of added hormones or steroids.
A sampling of the products within the frozen cooked chicken line includes: Foster Farms Breast Nuggets, Hot ‘n’ Spicy Wings, Crispy Strips, Orange Chicken, Roasted Breast Chunks, Chicken Breast Grilled Strips and Buffalo Style Strips. They retail for $7.99-$9.99 per package and are available at retail stores throughout the West and other select markets within the USA.
Ira Brill, director of marketing and advertising at Foster Farms said, “Quality ingredients are the key to wholesome meals. Consumers in the West know us best for fresh chicken, but over the past five years our frozen cooked chicken products have become the fastest growing brand in this part of the country. These are memorable ads for memorable chicken products.”
The 30- and 15-second advertisements for the Foster Farms “Amazing Chicken” frozen cooked chicken product line are airing on television in seven West Coast markets – Seattle/Tacoma, Sacramento/Stockton/Modesto, Spokane, Phoenix, Denver, Tucson and Colorado Springs.
Foster Farms frozen cooked chicken product line includes Breast Nuggets, Hot ‘n’ Spicy Wings, Crispy Strips, Orange Chicken, Roasted Breast Chunks, Chicken Breast Grilled Strips, Buffalo Style Strips, Buffalo Breast Bites, Chicken Patties, Whole Grain Dinosaur Nuggets, Honey BBQ Glazed Wings, Chipotle Wings, Bourbon Chicken, Rotisserie Breast Fillets and Popcorn Chicken.
Since 1939, West Coast families have depended on Foster Farms for premium quality chicken products. Family-owned and operated, the company continues its legacy of excellence and commitment to quality established by its founders, Max and Verda Foster. Foster Farms specializes in fresh, All Natural chicken products free of preservatives, additives or injected sodium enhancers. Based in California’s Central Valley, with ranches also in the Pacific Northwest, the company’s fresh chicken is produced in or near each region served and delivered fresh to the store in 48 hours or less. Foster Farms also produces delicious pre-marinated, ready-to-cook products. Over the past five years our frozen cooked chicken products, made with 100 percent All Natural ingredients with no added hormones or steroids, have become the fastest growing brand in the West and meet the quality and convenience needs of today’s home cooks, retailers, warehouse clubs and foodservice customers.