Leeming Bar, North Yorkshire, England-headquartered Froneri has introduced the new Cadbury Dairy Milk Caramel in tubs. Featuring caramel ice cream, Cadbury chocolate pieces and a caramel core sauce, the sweet treat is now available at for £3 at selected retail stores in the United Kingdom. It will be rolled out nationally this summer.
With the Cadbury brand boasting the second highest household penetration within the UK ice cream sector during 2019, and Cadbury’s super premium range of tubs experiencing huge growth ahead of the market, the latest debut marks the successful expansion of the already popular Cadbury range that includes Double Decker, Flake and Crunchie.
“Caramel is a hugely popular flavor which over-indexes with family audiences in both ice cream and confectionery, and so we feel confident that this indulgent and innovative product is going to really build on the success and fame of such a popular confectionery bar,” said Brunhilde van Antwerp, the company’s head of marketing in the United Kingdom.
About Cadbury Caramel and Froneri
Cadbury Dairy Milk Caramel is a chocolate bar that is made by Cadbury UK and Cadbury Ireland. The product is sold in the UK, Ireland, the United States, Australia and New Zealand.
Created in 2016 as a joint venture between PAI Partners and Nestlé, Froneri is the second largest manufacturer of ice cream in Europe, the third biggest globally, and the number one private label producer worldwide. Present in over 20 countries, the company rang up sales of approximately €2.6 billion in 2018 and employs over 10,000 people around the world.