Bremerhaven, Germany-headquartered Frosta AG has extended its plant-based frozen food range with the introduction of Vegan Fish Fingers (Veggie Fish Stabchen) distributed in 350-gram retail packs. The long established producer and marketer of traditional fish fingers made from real fish components is aiming the rollout at the growing population of flexitarian consumers with the alt seafood launch.
The company, which in addition to fishery products sells a wide range of frozen retail and foodservice items ranging from vegetables, fruits and herbs to ready meals, entered the plant-based seafood sector in 2020 with the debut of “Fish from the field Field” faux seafood fare including crispy fillets and vegan fish cakes. Vegan Asian street food dishes are also on the menu.
The alt fish offerings took several years to develop, as they are made without thickening agents and utilize protein replacement ingredients procured from a single, reliable source. The vegetable recipe features salsify, beans, cauliflower and jackfruit.
Frosta, a pioneer in Germany’s frozen food sector, was founded in 1905 as a deep sea fishing company. It began packing frozen fish products at its Bremerhaven flagship factory in 1962. Also active in a number of other European countries, the company ranks as the category leader for frozen fish in Poland, where an assortment of approximately 50 products including ready meals and vegetables are offered.
In Italy, Frosta brand fish, vegetable and ready meal specialties are available, while in Hungry more than 30 different products are listed at retail stores.
The company’s products have been sold in the Czech Republic since 1994, where today a total of 25 different SKUs are in distribution. Frosta is also on the scene on the Slovakian market with the line, and in Romania its frozen assortment includes ready meals, fish and vegetables.
Employing more than 1,700 people in Europe, the company operates three factories in Germany and one in Poland. Sales of €579 million were generated during 2022.
