March is Frozen Food Month in the United States, an important reminder that frozen foods are a convenient and economical way to eat healthily, according to the American Frozen Food Institute (AFFI).
“The frozen category feeds 99.4% of households and fuels the American economy by providing 670,000 jobs,” said Alison Bodor, president and CEO of Arlington, Virginia-headquartered AFFI. “Whether it’s wild blueberries farmed for generations in Maine, vegetables grown in the Pacific Northwest or the authentic taste of Asian flavors made in the Midwest, we are proud to represent the many ways frozen feeds the US economy. During March’s Frozen Food Month, and throughout the year, frozen foods help families eat healthily, especially during this period of food inflation and supply chain disruption.”
The advantages include:
•Frozen foods are nutritious. Fruits and vegetables are harvested and quickly flash-frozen within hours to lock in key nutrients, vitamins and minerals like Riboflavin, Vitamins C and E, Calcium, Magnesium, Zinc, Copper, Iron, Fiber and Phenolics.
•Reduction in food waste. Frozen foods don’t spoil in the freezer, so consumers can eat all that they buy; unused portions can be returned to the freezer to be used for another meal. This reduces food waste and saves money.
•The frozen food aisle is packed with affordable healthier choices: Grocery stores now stock a wide array of healthier frozen products with fewer calories, less saturated fat, sugar and sodium, and more fiber and whole grains.
•Easy to prepare. Frozen help families save time cooking and cleaning in the kitchen so they can spend more time together at the table.
The American Frozen Food Institute (AFFI) has developed resources that are helpful in understanding the important role frozen food plays in a healthy eating pattern. For more information, check out the Frozen Advantage, a comprehensive resource guide along with their various toolkits. For more information and to view AFFI’s March’s Frozen Food Month toolkit, click here.
